The 1970s were a time of bold experimentation in the restaurant industry, with chains employing eye-catching gimmicks to attract customers. These gimmicks ranged from unique dining experiences to signature dishes that left a lasting impression. Join us as we explore 16 restaurant chains from the ’70s that truly took gimmicks to the next level.
1. Shakey’s Pizza
Back in the ’70s, Shakey’s Pizza was more than just a place to grab a slice. It was a lively gathering spot where families and friends would delight in pizza and beer. The ambiance was always buzzing with live music and friendly banter.
Shakey’s stood out with its rustic decor and communal dining tables, offering a unique social experience. The chain’s commitment to entertainment set it apart, making it a favorite weekend destination. The combination of tasty pizza, cold beer, and good company created memories that many hold dear to this day.
2. Steak and Ale
Picture the cozy interiors of Steak and Ale, where dim lighting and dark wood decor set the tone for an intimate dining experience. Known for its affordable steak dinners, it offered a touch of elegance to everyday dining. Customers enjoyed tableside service, a novelty at the time, which added to the restaurant’s appeal.
The chain’s medieval-themed decor added a unique twist, transporting diners to a different era. Steak and Ale’s approach to casual dining with a hint of sophistication was a gimmick that captivated many during the ’70s, leaving a lasting impression.
3. Burger Chef
Burger Chef revolutionized the fast-food industry with its creative approach. Known for introducing the ‘Funmeal’, which later inspired the Happy Meal, this chain captured the hearts of young diners. Its vibrant decor and engaging atmosphere made dining here a treat for families.
The concept of choosing toppings at a ‘Works Bar’ was innovative, allowing customers to customize their burgers. This level of interactivity was rare at the time, making Burger Chef a trendsetter. Their focus on family-friendly dining with a twist of fun made them a beloved name in the ’70s.
4. Farrell’s Ice Cream Parlour
Known for its festive atmosphere, this beloved ice cream parlour became a staple for celebrations. Birthday parties and family gatherings came to life with oversized sundaes and lively entertainment. The sound of a drum and kazoo parade signaled a special occasion, creating an unforgettable experience for guests.
Staff dressed in period costumes, engaging diners with playful antics that added to the fun. The emphasis on indulgence and joy made it a cherished destination, leaving lasting memories for those who experienced its unique charm.
5. Royal Castle
Known for its signature sliders and birch beer, Royal Castle provided more than just a quick meal. The charm lay in its simplicity, with counter service and a straightforward menu that appealed to all. Many fondly recall the nostalgic taste of its signature offerings, creating lasting memories for generations. During the ’70s, it stood as a community staple, recognized for its friendly service and welcoming atmosphere. Whether stopping in for a quick bite or savoring a meal, the experience captured a comforting slice of Americana.
6. Chuck E. Cheese’s
Blending dining with entertainment, this family destination became a favorite for children and parents alike. Known for its arcade games and animatronic shows, Chuck E. Cheese’s offered more than just pizza. Kids flocked to the restaurant, drawn by the promise of endless fun in a vibrant, playful setting.
The concept was revolutionary, combining food and interactive play in a way that appealed to all ages. With animatronic characters performing on stage, young audiences remained captivated throughout their visit. During the ‘70s, Chuck E. Cheese’s set the standard for family entertainment, leaving a lasting legacy.
7. Arthur Treacher’s Fish & Chips
Bringing a taste of Britain to America, this fast-food chain offered a delightful alternative to typical fare. Arthur Treacher’s Fish & Chips embraced British-inspired decor and served authentic fish and chips wrapped in paper. Its commitment to quality ingredients set it apart, earning a loyal following.
Patrons enjoyed the crispy, battered fish and thick-cut chips, reminiscent of seaside dining. The experience was both novel and nostalgic, appealing to those seeking something different. During the ‘70s, Arthur Treacher’s provided a culinary escape, making it a cherished spot for adventurous diners.
8. Hardee’s (Starvin’ Marvin)
Hardee’s made waves with its ‘Starvin’ Marvin’ campaign, a gimmick that resonated with customers. The character became a memorable mascot, drawing in crowds with his humorous appeal. Known for hearty meals and satisfying burgers, Hardee’s thrived during the ’70s.
The campaign emphasized value and taste, making it a popular choice for budget-conscious diners. Its playful approach to advertising and commitment to quality food helped it stand out in a crowded market. The ‘Starvin’ Marvin’ era remains a nostalgic memory for many who grew up with this beloved chain.
9. Bob’s Big Boy
A household name in classic American dining, this restaurant became famous for its iconic statue and retro decor. Bob’s Big Boy offered a nostalgic journey back in time with its friendly service and welcoming atmosphere.
The signature ‘Big Boy’ burger drew in families and burger enthusiasts alike, while thick shakes and crispy fries completed the experience. Its quirky charm and memorable branding set it apart in the ‘70s, making it a cultural staple. For many, Bob’s Big Boy provided more than just a meal—it was a comforting slice of Americana.
10. Chi-Chi’s
Chi-Chi’s brought a fiesta to the dining scene with its vibrant Mexican theme. Known for lively decor and festive atmosphere, it was a hit for those seeking a taste of Mexico. The aroma of sizzling fajitas and freshly made margaritas filled the air, enticing diners.
The chain’s focus on fun dining experiences made it a popular choice for nights out. Chi-Chi’s blended traditional Mexican flavors with a lively ambiance, offering a refreshing break from everyday dining. It set the standard for themed dining, leaving an indelible mark on ’70s restaurant culture.
11. The Original Pancake House
Renowned for its hearty breakfasts and inviting atmosphere, this restaurant became a beloved morning destination. The Original Pancake House specialized in a variety of pancakes, making it a staple for breakfast lovers. The aroma of freshly made pancakes filled the air, promising a satisfying start to the day. With original recipes crafted from quality ingredients, each dish stood out.
Families gathered for leisurely weekend breakfasts, enjoying warm hospitality and delicious flavors. A dedication to tradition and taste made this spot a cherished favorite, synonymous with comfort and culinary delight.
12. Ponderosa Steakhouse
More than just a place to eat, this steakhouse delivered a full dining experience. Ponderosa Steakhouse embraced a Western theme, immersing guests in a rustic, welcoming atmosphere. Known for its flavorful steaks and all-you-can-eat buffet, it attracted a diverse crowd.
The buffet’s variety and generous portions made it a popular choice for families seeking both value and quality. A relaxed setting and hearty meals added to its appeal, making it a go-to destination. For many, dining here in the ‘70s was about more than just food—it was about creating lasting memories.
13. Howard Johnson’s
Howard Johnson’s was a roadside staple, known for its distinctive orange roof and welcoming ambiance. The restaurant offered a wide-ranging menu catering to travelers and locals alike. Its reputation for consistency and quality made it a reliable dining choice. Families on road trips often stopped here, drawn by the familiar sights and comforting meals.
The chain’s iconic status in the ’70s was bolstered by its commitment to friendly service and hearty portions. Howard Johnson’s provided more than just food; it offered a sense of home on the road, creating fond memories for many.
14. Woolworth’s Lunch Counter
A staple of many communities, this lunch counter provided more than just a meal—it was a place to connect. Woolworth’s Lunch Counter captured the essence of classic diner culture with its retro seating and varied menu. From sandwiches to milkshakes, it offered something for everyone.
The lively counter service and welcoming atmosphere made it a favorite gathering spot. Beyond the food, it served as a social hub where friends and families came together. During the ’70s, its nostalgic charm and dedication to quality left a lasting impression on those who dined there.
15. Friendly’s
A welcoming atmosphere and a family-friendly menu made this restaurant a beloved dining spot. Friendly’s delighted patrons with its signature ice cream treats and hearty diner-style meals. Cozy interiors and warm service added to the inviting experience, making it a favorite for casual outings. Families especially enjoyed the indulgent ice cream sundaes, a highlight for visitors of all ages.
The mix of comforting food and cheerful surroundings made it a staple of ’70s dining culture. With its dedication to quality and hospitality, Friendly’s created lasting memories for generations of customers.
16. The Ground Round
The Ground Round broke the mold with its unique gimmicks. Known for allowing patrons to toss peanut shells on the floor, it offered a casual, fun dining experience. The lively atmosphere was complemented by a menu featuring burgers, ribs, and more.
Entertainment was also a key feature, with comedians and performers adding to the fun. The chain’s distinctive approach to dining made it a standout in the ’70s. Families were drawn to the relaxed vibe and engaging environment, making The Ground Round a memorable part of their dining experiences.
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