The 1990s were a time of bold flavors and unforgettable beverages that left a significant mark on our taste buds. These discontinued drinks were more than just thirst quenchers; they were iconic pieces of pop culture that many of us still fondly remember.
From the fizzy and quirky to the sweet and colorful, each offered a unique experience that deserves to be revisited. Let’s explore these 15 beloved beverages that we hope to see returned to store shelves.
1. Crystal Pepsi
A clear cola alternative, Crystal Pepsi was launched in the early ’90s, known for its unique transparent appearance. The novelty of a cola without color intrigued many, and its crisp, clean taste was a refreshing twist. Crystal Pepsi managed to capture the essence of the era with its simplicity and pioneering spirit. Despite its short-lived run, the beverage has remained a nostalgic favorite, sparking curiosity and a sense of retro appeal. It occasionally resurfaces for limited-time promotions, reminding us of its once widespread appeal.
2. Orbitz
Introduced in 1997, Orbitz was a unique beverage that stood out due to its clear liquid filled with small, colorful gelatin balls suspended throughout, creating a lava lamp-like appearance. Marketed as a “texturally enhanced alternative beverage,” it intrigued consumers with its futuristic look. However, the drink’s unusual texture and mixed reviews regarding its taste led to its discontinuation within a year. Despite its short-lived presence, Orbitz remains a nostalgic curiosity for those who experienced its brief time on the market.
3. Josta
An energy drink introduced in the mid-’90s, Josta was famous for its guarana-infused formula. It was one of the first energy drinks to be widely available in the U.S., offering a bold, invigorating taste. Josta’s branding targeted young, energetic consumers, often associated with extreme sports and an adventurous lifestyle.
Its distinctive flavor was a mix of fruity and spiced notes, providing a stimulating experience. Though it was discontinued, Josta is remembered fondly as a pioneering product in the energy drink market.
4. OK Soda
OK Soda was more than a beverage; it was a cultural experiment, marketed to embody ’90s cynicism. Its minimalist packaging and offbeat advertising resonated with the era’s alternative youth. The drink itself had a citrusy, slightly tangy flavor that didn’t conform to traditional soda norms. Though not a commercial success, OK Soda achieved a cult status. The brand’s ironic approach and connection to pop culture make it a fascinating relic of its time, sparking curiosity and nostalgia.
5. Sprite Remix
Introduced in 1996, Sprite Remix was a series of fruit-flavored variations of the original Sprite soda. The initial flavor, Tropical Remix, offered a tropical twist to the classic lemon-lime beverage. Despite a dedicated fan base, the entire Sprite Remix line was discontinued in 2005. Over the years, there have been limited-time re-releases, but as of now, Sprite Remix remains unavailable in the regular market.
6. Squeezit
Squeezit was a fun, squeezable fruit drink that became a lunchbox staple for kids in the ’90s. The bottle’s design allowed for a playful drinking experience, adding a touch of fun to school lunches. Each flavor was distinguished by vibrant colors and whimsical names, making it a favorite among children. The sweet, fruity flavors were a delight, offering a burst of taste with each squeeze. Squeezit’s playful packaging and nostalgic appeal make it a beloved memory for many who grew up during that era.
7. Hi-C Ecto Cooler
Launched in 1989 as a promotional tie-in for “The Real Ghostbusters” animated series, Hi-C’s Ecto Cooler was a green, citrus-flavored beverage that quickly captivated children and fans with its vibrant color and tangy taste. The packaging prominently featured Slimer, the iconic ghost from the franchise, strengthening its connection to the beloved series.
Originally expected to be a short-term product, Ecto Cooler defied expectations, remaining on shelves well beyond the show’s conclusion in 1991. Its unique blend of flavor and branding has left a lasting legacy, fondly remembered by those who enjoyed it during its heyday.
8. Tab Clear
Tab Clear was Coca-Cola’s answer to the clear soda trend, offering a diet cola option without the caramel coloring. Its transparent appearance was a novelty, appealing to those intrigued by the concept of colorless cola. While it shared the diet taste familiar to Tab enthusiasts, the clear presentation added an unexpected twist. The beverage’s marketing leaned into this unique aspect, promoting clarity and purity. Tab Clear’s brief presence in the market is remembered as a bold move in the cola wars.
9. Fruitopia
Introduced in 1994, Fruitopia was a fruit-flavored beverage line by Coca-Cola, aiming to capture the New Age drink market. With flavors like Strawberry Passion Awareness and The Grape Beyond, it quickly gained popularity among teens and young adults.
Despite its initial success, declining sales led to its discontinuation in the U.S. by 2003. However, select flavors were rebranded under the Minute Maid label, and the brand continues in some international markets.
10. Snapple Elements
Launched in 1999, Snapple Elements was a premium extension of the Snapple brand, featuring creative flavors inspired by nature’s elements. The drinks came in distinct varieties like ‘Rain,’ ‘Fire,’ and ‘Sun,’ each offering a unique taste experience.
Snapple Elements’ earthy and artistic packaging resonated with health-conscious consumers and those interested in natural living. The line’s innovative concept and refreshing flavors made it a standout product. Although it was eventually phased out in 2005 due to declining sales, Snapple Elements is fondly remembered for its creativity and unique appeal.
In 2022, Snapple reintroduced the Elements line with updated formulas and flavors, including ‘Rain’ (agave cactus), ‘Fire’ (dragon fruit), and ‘Air’ (prickly pear and peach white tea), aiming to recapture the interest of both nostalgic fans and new consumers.
11. Citra
Citra was a citrus-flavored soda known for its refreshing taste and bright, effervescent quality. Launched in the mid-’90s, it offered a zesty alternative to traditional colas, appealing to those seeking something light and fruity. Citra’s crisp, tangy flavor was reminiscent of summer, making it a popular choice for warm-weather enjoyment. Its marketing emphasized its vibrant taste and lively experience. Though it was eventually discontinued, Citra remains a cherished memory for those who enjoyed its invigorating flavor.
12. Zima
Launched in 1993 by Coors Brewing Company, Zima was a clear, lightly carbonated malt beverage with a subtle citrus flavor, designed as a refreshing alternative to traditional beers. Its unique appearance and taste quickly captured consumer interest, leading to sales of 1.2 million barrels in 1994.
Despite its initial success, Zima faced declining popularity and was discontinued in the U.S. in 2008. However, it experienced limited-time returns in 2017 and 2018, and continues to be available in select international markets.
13. Virgin Cola
Virgin Cola was introduced as a bold contender in the cola wars, backed by Richard Branson’s Virgin brand. It aimed to challenge Coca-Cola and Pepsi with its distinctive taste and branding. Virgin Cola’s rich, robust flavor catered to cola enthusiasts who craved a new option.
Though it faced tough competition and eventually faded from the market, its audacious entry left an impression. Virgin Cola remains a noteworthy chapter in the history of soft drink rivalries, remembered for its daring spirit.
14. White Mountain Cooler
Launched in 1985 by the Stroh Brewery Company, White Mountain Cooler was a pioneering malt-based beverage that gained popularity during the mid-1980s wine cooler craze. Marketed as a “beer cooler,” it offered a sweet, fruit-flavored alternative to traditional beers, with varieties like Wild Raspberry, Original Citrus, and Cranberry Splash. Despite its initial success, the decline of the cooler market in the early 1990s led to its discontinuation, and White Mountain Cooler is no longer available today.
15. Surge
Surge was a citrus-flavored soda that made waves with its high caffeine content and bold taste. Launched as a competitor to Mountain Dew, it quickly gained a passionate following among teenagers and young adults. Surge’s extreme marketing and vibrant green color embodied the energy and enthusiasm of the ’90s. Its unique taste, reminiscent of lime and lemon, provided an electrifying beverage experience. Though discontinued, Surge’s legacy persists, with fans still clamoring for its return to this day.
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