There’s a certain thrill that comes with opening a pink Crumbl Cookies box—the kind that invites both anticipation and indulgence. With a constantly rotating menu and creative new flavor drops every week, Crumbl has become a dessert obsession across the U.S. But with so many options to choose from, how do you know which ones are actually worth the hype?
To help you navigate this cookie wonderland, we decided to try 10 flavors currently available across the country and rank them from “good” to downright irresistible. Some were sweet surprises, while others didn’t quite meet the mark despite their photogenic flair. This isn’t just a list of what’s popular—we factored in flavor balance, texture, uniqueness, and yes, how many “mmm”s each bite earned.
So whether you’re a Crumbl regular or a curious newcomer, this list is your go-to guide for what to order now. If you’re eyeing that wedding cake swirl or wondering if the chocolate-packed triple chip is all it’s cracked up to be, we’ve got you covered. Our taste test may not be official, but it’s certainly honest (and full of sugar). Grab a napkin, because this might get messy. Let’s dive into the flavors, starting with the “just okay” and working our way up to the absolute best.
1. Pink Velvet Cookie
Crown jewel of the Crumbl kingdom! This pretty-in-pink creation stole my heart with its perfectly balanced sweetness and melt-in-your-mouth texture. The mild cream cheese frosting complements the moist cookie base without overwhelming it. Many fans compare it to those nostalgic strawberry shortcake ice cream bars from childhood, but in cookie form. The subtle vanilla undertones and hint of strawberry create a flavor profile that’s both familiar and exciting. What makes this cookie truly special is its versatility – it’s decadent enough for a special occasion yet comforting enough for an everyday treat. If you only try one cookie from Crumbl, make it this one – it’s consistently available and consistently amazing.
2. Peanut Butter Cup Brownie ft. Reese’s
Chocolate and peanut butter fans, rejoice! This indulgent creation starts with a rich, fudgy brownie base that’s dense yet somehow still tender. The velvety peanut butter mousse on top creates the perfect creamy contrast to the chocolatey foundation. Generous chunks of Reese’s Peanut Butter Cups and a drizzle of chocolate take this cookie to next-level deliciousness. Each bite delivers that perfect sweet-salty combination that makes the chocolate-peanut butter pairing so iconic. This cookie regularly sells out at my local Crumbl, and customers have been begging for it to become a permanent menu fixture. Pro tip: if you’re sharing (though you won’t want to), cut it with a warm knife for cleaner slices through the toppings.
3. S’mores Cookie
Campfire vibes without the mosquito bites! The S’mores Cookie captures the essence of summer nights with its graham cracker-infused base and generous pocket of gooey marshmallow hiding inside. Breaking it open reveals that perfect stretchy marshmallow pull that’s totally Instagram-worthy. Milk chocolate chunks melt slightly into the warm cookie, creating pockets of chocolate bliss throughout. Yes, it’s messy to eat – just like real s’mores – but that’s part of the charm! Unlike other s’mores-inspired desserts that often miss the mark on texture, Crumbl nails the balance between chewy cookie, melty chocolate, and that signature marshmallow gooeyness. Keep napkins handy, but don’t let the mess deter you from this nostalgic treat.
4. Benson Boone’s Moonbeam Ice Cream Cookie
Celebrity collaborations can be hit-or-miss, but singer Benson Boone’s Moonbeam cookie hits all the right notes! This chilled chocolate cookie features a fascinating combination of flavors that shouldn’t work together but somehow do. The base is studded with cookies and cream pieces, providing delightful texture throughout. What makes this cookie unique is its triple-threat topping: swirls of lemon, berry, and marshmallow-inspired icing, finished with an artistic white chocolate drizzle. While the flavor profile is subtle rather than in-your-face bold, that’s what makes it special – each bite reveals different notes, like a well-composed song. The chilled serving temperature makes it particularly refreshing during warmer months, when a room-temperature cookie just won’t cut it.
5. Wedding Cake Cookie
Something borrowed, something blue… something sweet just for you! This elegant cookie captures the essence of wedding celebrations in dessert form. The warm vanilla bean sugar cookie base provides the perfect canvas for its showstopping topping. The dual-toned frosting combines vanilla and raspberry cream cheese in a beautiful swirl that’s both visually stunning and delicious. Those white chocolate pearls aren’t just pretty – they add an unexpected crunch that elevates the entire experience. What’s remarkable about this cookie is how it manages to be simultaneously sophisticated and comforting. The vanilla-raspberry combination tastes genuinely premium, not artificial like some fruity desserts. Even if you’re not celebrating anything special, this cookie makes any day feel like an occasion worth commemorating.
6. Raspberry Butter Cake Cookie
Butter makes everything better, especially in this melt-in-your-mouth creation! The cookie base tastes like the most luxurious pound cake you’ve ever had – rich, dense, and gloriously buttery. It’s the kind of flavor that makes you close your eyes and savor each bite. The raspberry swirl on top isn’t just for looks – it provides a bright, slightly tart contrast that cuts through the richness perfectly. Unlike some fruit-flavored desserts that taste artificial, the raspberry here tastes like actual berries. What’s particularly impressive is the texture – somehow both substantial and delicate at the same time. While some Crumbl cookies can be overwhelmingly sweet, this one strikes a beautiful balance that makes it dangerously easy to eat the entire massive cookie in one sitting. No judgment here!
7. Triple Chocolate Chip Cookie
Chocolate lovers, prepare to meet your match! This cookie doesn’t mess around – it delivers an intense chocolate experience with not one, not two, but three different types of chocolate pieces generously scattered throughout the dough. Semi-sweet chunks provide deep cocoa flavor, creamy white chips add sweetness, and milk chocolate pieces contribute that classic comfort-food taste. The cookie itself strikes the perfect balance between crisp edges and a soft center that stays that way even hours after purchase. While it might seem like a basic choice compared to Crumbl’s more elaborate offerings, sometimes simple done perfectly is the most impressive feat of all. This cookie proves that classic flavors never go out of style when executed with quality ingredients and perfect baking technique. For serious chocolate enthusiasts only!
8. Dirt Cake Cookie
Childhood nostalgia in cookie form! Remember those dirt cups from birthday parties with the gummy worms? This cookie captures that playful spirit but elevates it to gourmet status. The chocolate cookie base is rich and fudgy – miles better than those instant pudding cups from the 90s. Topped with crushed chocolate cookies (resembling dirt) and an adorable gummy candy, it’s as fun to look at as it is to eat. Kids absolutely go wild for this cookie, but adults secretly love it just as much. Fair warning: this is definitely one of the messier options in the Crumbl lineup. The crumbled cookie topping tends to scatter everywhere, making it a better at-home treat than on-the-go option. Worth the cleanup? Absolutely – especially for the smile it puts on everyone’s face.
9. French Toast Cookie
Breakfast for dessert? Yes please! This cookie ambitiously attempts to capture the cozy Sunday morning vibes of french toast in handheld form. The cinnamon-infused cookie base does an admirable job of mimicking the warm spice profile of the breakfast favorite. The maple-flavored topping adds sweetness and that distinctive breakfast syrup character we all love. When fresh, there’s a nice contrast between the slightly crisp edges and softer center – reminiscent of well-made french toast. Unfortunately, this cookie’s downfall is its tendency to dry out faster than other Crumbl varieties. When we returned for a second sampling the following day, it had lost much of its initial appeal. Still worth trying when fresh, but definitely eat this one immediately rather than saving it for later.
10. Raspberry Lemonade Cookie
A feast for the eyes that doesn’t quite deliver on taste. This cookie wins the beauty pageant with its vibrant pink swirled icing and Instagram-worthy lemon slice garnish. It screams summer refreshment and had me excited from the first glance. The lemon flavor comes through loud and clear – perhaps too loudly. Despite its name suggesting a balanced raspberry-lemon combination, the raspberry notes are barely detectable, playing second fiddle to the dominant citrus punch. Temperature matters significantly with this cookie. When chilled as recommended, the texture becomes pleasantly firm, enhancing the refreshing quality. At room temperature, however, the icing becomes overly sweet and somewhat one-dimensional. Not a bad cookie by any means, but with Crumbl’s rotating menu offering so many standout options, this one falls short of must-try status.
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