When you think of fried chicken that hits the sweet spot between savory, crispy, and satisfyingly nostalgic, KFC usually takes the crown. But a surprising contender is entering the ring—and it’s not from a fast-food joint.
Walmart has just launched a frozen breakfast sandwich in its Bettergoods line that’s turning heads and taste buds. Designed to mimic KFC’s cult-favorite Chicken & Waffle Sandwich, this freezer aisle newcomer is creating serious buzz for all the right reasons.
For under $6, you get two heat-and-eat sandwiches that pack enough flavor to make you rethink your next drive-thru run. Intrigued? You should be. This might just be the ultimate comfort food hack you didn’t know you needed.
The Bettergoods Twist on a Southern Classic
Walmart’s take on the classic chicken-and-waffle pairing isn’t just inspired—it’s deliberate. The Bettergoods Hot Honey Chicken and Waffle Sandwich features a crispy, breaded chicken breast fillet coated in sweet and spicy honey sauce, tucked between two soft, Belgian-style waffles. It’s a modern twist on a Southern staple, all bundled up in a freezer-friendly package.
What sets this sandwich apart isn’t just the convenience—it’s the flavor execution. The waffles are sweet but not cloying, with just the right amount of caramelization on the edges to add texture. The chicken is juicy and tender, coated in a thin crust that crisps up beautifully in the microwave or air fryer. But the real magic is in the hot honey glaze, which brings the perfect balance of heat and sweetness, clinging to the chicken like a second skin.
For anyone who remembers KFC’s limited-time Chicken & Waffle Sandwich from 2018, the flavor profile is eerily familiar—but in the best way. Walmart seems to have studied what made that sandwich a hit and recreated it in a way that’s more accessible, affordable, and freezer-friendly.
Budget-Friendly Meets Flavor-Heavy
At just $5.84 for a box of two sandwiches, Walmart is clearly aiming to win over both your stomach and your wallet. For comparison, a single sandwich at a fast-food restaurant like KFC or Chick-fil-A can cost just as much—if not more—than this two-pack offering. The value proposition here is strong, especially for families, college students, or anyone craving indulgent comfort food without the cost or commute.
But this isn’t a case of “you get what you pay for.” In fact, the Bettergoods sandwich punches far above its price point. The portion size is generous, the seasoning is bold, and the preparation is effortless. Whether you’re fueling up for the day or looking for a late-night bite that won’t break the bank, this sandwich delivers on all fronts.
And it’s not just about saving money—it’s also about convenience. No lines, no waiting, no greasy paper bags in your car. Just grab it from your freezer, heat it up, and dig in.
More Than Just a One-Hit Wonder
While the Hot Honey Chicken and Waffle Sandwich is the current showstopper, it’s part of a larger movement within Walmart’s Bettergoods line to elevate frozen food offerings. This isn’t your average grocery store freezer aisle anymore. Alongside this Southern-inspired star, you’ll find items like Salsa Verde Hash Brown Breakfast Sandwiches and Custard-Filled Belgian Waffles, each created with foodie-level detail.
The common thread? These items are created for people who want bold flavors, trendy combinations, and quality ingredients—without the price tag or pretentious packaging. Bettergoods seems to be targeting shoppers who are tired of boring frozen meals and ready to upgrade without actually cooking.
And let’s not ignore the smart marketing. The timing of this release is no coincidence. With KFC bringing back its chicken and waffle combo in a slightly different format (no sandwich this time), Walmart is swooping in with the version fans actually want. It’s bold, it’s cheeky, and it’s working.
Why This Sandwich Might Replace Your Drive-Thru Habit
Let’s be honest: fast food is a habit built on convenience and flavor. But what if your freezer could offer both—and do it better? The Bettergoods Hot Honey Chicken and Waffle Sandwich makes a strong case for ditching the drive-thru. Not only is it cheaper and faster, but it’s also surprisingly indulgent.
You control how it’s prepared—crispy in the air fryer or soft and steamy in the microwave. You can pair it with fruit, eggs, or even more syrup if you’re feeling extra. The versatility is there, and the payoff is consistent. Unlike fast-food orders that sometimes show up soggy or underwhelming, this sandwich delivers the same flavor experience every time.
The best part? It’s available at a store you’re probably already visiting. No special order, no app to download, no limited-time offer. Just walk into Walmart, toss a box in your cart, and consider breakfast (or lunch, or dinner) handled.
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