Movie night is about more than just the film—it’s a full-sensory experience. From the buttery aroma of popcorn to the familiar fizz of soda and the rustle of candy wrappers in the dark, every element plays a part. And now, thanks to M&M’s, that sweet cinematic ritual is getting an epic upgrade—just in time for one of summer’s most highly anticipated blockbusters.
With Jurassic World: Rebirth charging into theaters this July, M&M’s is roaring alongside with a bold new collab that dino fans and candy lovers alike won’t want to miss. The special release includes limited-edition Mega Peanut Butter M&M’s in collectible packaging themed around the film, and it’s poised to become a must-have movie snack.
A Candy Collab 65 Million Years in the Making
Mars, the maker of M&M’s, has teamed up with Jurassic World: Rebirth to deliver an oversized version of one of its fan-favorite flavors. Enter: Mega Peanut Butter M&M’s. These aren’t your average movie snacks. They’re larger-than-life candies with a thick peanut butter core wrapped in a chocolate shell—perfectly on-brand for a film franchise known for going big.
But it’s not just the candy that’s turning heads. Each pack comes dressed in themed “share-size” packaging—though let’s be honest, who’s really sharing at the movies? The trio of collectible wrappers features creatures from land, sea, and sky: a towering terrestrial predator, a fearsome underwater menace, and a winged terror that would give any air traffic controller nightmares.
The visual appeal alone is reason enough to snag all three. But there’s an added incentive for collectors: members of the M&M’s Fun Club who track down and photograph each variant can rack up reward points. These points can then be redeemed for exclusive goodies, including themed tumblers, gift cards, and even a Jurassic-inspired M&M’s candy dispenser. Suddenly, your movie-night munchies have turned into a full-on adventure quest.
The Return of a (Candy) Giant
If the name “Mega M&M’s” rings a bell, you’re not imagining things. These jumbo-sized treats first stomped onto shelves back in 2004 as part of a promotional push for Shrek 2, and they’ve made sporadic appearances over the years. But in true dinosaur fashion, they vanished for a while—only to be resurrected in 2024, just in time to coincide with Hollywood’s latest prehistoric spectacle.
Their return now feels especially fitting. After all, both M&M’s and Jurassic World are nostalgic giants that still manage to delight generation after generation. Whether you’re a candy connoisseur or just here for the dino action, this marketing match-up makes perfect sense—and it’s a delicious nod to cinema’s golden snack era.
Coming Soon to a Theater (or Store) Near You
The release of Jurassic World: Rebirth is scheduled for July 2, and the buzz is already building. The teaser hints at a terrifying new dinosaur that promises to shake things up—and while the characters on screen might be battling for survival, you’ll be enjoying a front-row seat with a lap full of treats.
Mega Peanut Butter M&M’s are expected to hit shelves nationwide before the film’s premiere, giving fans plenty of time to hunt down the collectible packaging. While there’s no official confirmation on whether theaters will carry the exclusive candy, we wouldn’t blame you for smuggling in your own stash. (Don’t worry, we won’t tell the usher.)
If you want to be among the first to taste the collab—or to grab all three designs before they disappear—you’ll want to keep a close eye on the candy aisle. As with any limited-edition release, these won’t be around forever, and fans of both brands are already eager to get their hands on them.
A Blockbuster Blend of Flavor and Fandom
This isn’t just a gimmick—it’s a smart fusion of two iconic brands. On one side, you have M&M’s, a household name synonymous with candy-coated joy. On the other, the enduring power of the Jurassic franchise, which continues to captivate audiences with its mix of nostalgia, spectacle, and prehistoric thrills. Together, they create a moviegoing experience that’s as tasty as it is thrilling.
There’s also something oddly satisfying about the egg-like shape of the Mega M&M’s—another subtle nod to the film’s themes of cloning and dino DNA. If only the scientists in the movie had it this easy: mix some chocolate, add peanut butter, wrap it up in a shiny shell, and you’ve got a hit on your hands. No dangerous park malfunctions required.
Final Verdict: Don’t Miss This Sweet Summer Event
In the world of limited-edition releases, timing is everything—and this one is perfectly aligned with summer blockbuster season. Whether you’re planning to catch Jurassic World: Rebirth on opening night or you’re just a sucker for collectible candy, the Mega Peanut Butter M&M’s are shaping up to be a breakout snack star.
So, if you’re ready to upgrade your popcorn-and-soda routine with something bolder, bigger, and decidedly more prehistoric, head to the store before these dino-themed delights go extinct. Because in the candy world, just like in the movies, the biggest thrills often come in the smallest (and sweetest) packages.
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