McDonald’s fans, it’s time to rejoice—and maybe do a little happy dance. One of the most requested and sorely missed menu items of the past decade is making its grand return: the beloved Snack Wrap.
But that’s not the only nostalgic comeback McDonald’s has in store. Alongside this crispy cult classic, the fast-food chain is also reviving its wildly popular Squishallow Happy Meals, sending fans of all ages into a frenzy.
Whether you’re a Snack Wrap loyalist, a Squishmallow superfan, or just someone who enjoys fast food news that sparks joy, 2025 is shaping up to be an exciting year under the golden arches.
The Comeback We’ve All Been Waiting For
Discontinued back in 2016, the McDonald’s Snack Wrap wasn’t just a menu item—it was a lifestyle. It was the perfect middle ground between a full-on meal and a light snack.
Wrapped in a soft flour tortilla, it featured juicy chicken (grilled or crispy), shredded lettuce, cheese, and your choice of creamy ranch or honey mustard. Simple? Yes. Addictive? Absolutely.
Despite its disappearance, the Snack Wrap never truly left the hearts (or tweets) of McDonald’s fans. Over the years, social media campaigns, memes, and petition-like pleas have kept its name alive.
TikTokers have tried DIY versions. Reddit threads have speculated its return. Celebrities have chimed in. It became more than food—it was a symbol of what fast food once was: easy, tasty, and oddly comforting.
Now, nearly ten years later, McDonald’s is officially giving in to public demand.
While the exact return date remains cloaked in mystery—the company teased “0x.14.2025” in a cryptic post—this kind of anticipation is only fueling more excitement. The ambiguity? A marketing masterstroke.
The McCrispy Strips Join the Party
But the Snack Wrap isn’t coming alone.
In a bold move to spice things up—literally—McDonald’s is also introducing McCrispy Strips to the permanent menu.
These are not your average chicken tenders. Made from 100% white meat chicken, they’re coated in a crunchy golden breading with a bold black pepper kick. It’s the kind of heat that’s flavorful, not overpowering.
And for dipping? Say hello to the new Creamy Chili Dip, the perfect balance of tangy and spicy. This is the first permanent menu addition since 2021, and it signals a clear message: McDonald’s is paying attention to flavor trends, and it’s ready to compete in the ever-expanding fried chicken space.
Squishmallows Make a Plush Comeback
Now, let’s talk about something softer. While adults are celebrating the return of a handheld classic, kids (and plenty of adults, too) are going wild for the return of the Squishmallow Happy Meal.
Yes, those adorable, pillow-soft plush toys that became a pandemic-era phenomenon are back in Happy Meals nationwide—for a limited time.
Originally rising to fame in 2020 thanks to viral TikToks and social media buzz, Squishmallows captured hearts with their cute designs, unique personalities, and undeniable squish factor. They became the Beanie Babies of a new generation, flying off the shelves at retailers like Walmart and Walgreens.
McDonald’s last featured Squishmallows in Happy Meals in 2023, and the response was overwhelming. Now, they’re doing it again—but this time, there’s a twist.
Inside each Happy Meal, customers will find one of 12 different Squishmallow characters, including a never-before-seen intergalactic axolotl named Halley.
Every plush comes with a character hang tag and a special code to unlock a digital interactive game. That’s right: it’s not just a toy—it’s an experience.
The Squishmallow Happy Meal will be available until June 9, but good luck waiting until then to collect them all. Sets are already popping up on eBay for $50 to $85, and TikTok is filled with unboxings, reactions, and collector tips.
For some fans, it’s not just about the meal—it’s about scoring the rare ones before they’re gone.
A Double Dose of Nostalgia (and Strategy)
These moves aren’t random. McDonald’s isn’t just serving up warm fuzzies—they’re executing a clever strategy rooted in customer engagement and cultural relevance.
By reintroducing the Snack Wrap and bringing back Squishmallows, McDonald’s is playing two powerful cards: nostalgia and virality.
One appeals to Millennials who grew up with Snack Wraps as their go-to lunch or post-school bite. The other taps into Gen Z’s obsession with collectible cuteness and digital connection.
Together, they form a powerful one-two punch that keeps McDonald’s top of mind—and top of feed.
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