Key Takeaways
- Dairy Queen is celebrating the season with a limited-edition Blizzard inspired by the upcoming Superman film.
- The treat features cake batter, sugar cookie dough, colorful sprinkles, and blue soft serve to match Superman’s iconic suit.
- Some Midwesterners are skeptical, noting it doesn’t resemble their region’s traditional “Superman ice cream.”
Summer may still be a few weeks away on the calendar, but in the worlds of fast food and pop culture, it has clearly already begun. Big-name movie releases like Lilo & Stitch and Mission: Impossible – The Final Reckoning exploded at the box office over Memorial Day weekend, officially signaling the start of the blockbuster season. With more major films set to debut in the coming months, it’s safe to say summer 2025 is already off and running.
And with those cinematic events come seasonal treats and themed menus at many national chains. From your local drive-thru to the frozen food aisle, brands are tapping into movie magic to launch limited-edition products fans can’t wait to try. Burger King has rolled out a full How to Train Your Dragon menu, and Pop-Tarts brought back its classic Blue Raspberry flavor in partnership with Marvel’s The Fantastic Four: First Steps.
Now, Dairy Queen is joining the fun with a brand-new Blizzard that pays tribute to none other than Superman. It’s part of the chain’s summer lineup and is already drawing attention from both superhero fans and ice cream lovers. While most are eager to dig in, some Midwesterners have voiced mixed feelings—pointing out that this new version doesn’t quite match their beloved regional take on “Superman ice cream.” Still, for many, it’s shaping up to be one of the season’s most exciting frozen treats.
Dairy Queen’s “Superman” Blizzard Joins the Summer Lineup
This season, Dairy Queen is partnering with Warner Bros. to introduce a new Blizzard inspired by none other than Superman. As part of the brand’s updated summer menu, the “Superman” Cake Batter Cookie Dough Blizzard is a bold, blue soft serve treat that pays homage to the iconic DC superhero.
The Blizzard is made with sugar cookie dough chunks, rich cake batter flavor, and colorful sprinkles—all mixed into DQ’s signature soft serve ice cream that’s been dyed a vibrant blue to match Superman’s classic suit. It’s the kind of fun, over-the-top dessert that’s perfect for both comic book fans and anyone looking to beat the heat in sweet style.
To mark the occasion, the new Blizzard is served in a special limited-edition “Superman” cup. It’s available at participating DQ locations nationwide for a limited time, making it a must-try for dessert lovers looking to sample something unique this summer.
Fans React: Sweet Praise—and Some Regional Debate
Not surprisingly, many customers are excited about the release. Social media users have been quick to share their enthusiasm. “I bet it tastes delicious,” one fan commented on X (formerly Twitter), echoing the excitement around the superhero collaboration.
However, not everyone is completely on board. Some Midwestern fans of traditional Superman ice cream took to Reddit and other platforms to voice their confusion. “Cries in Midwestern. This is not Superman ice cream,” one post read, sparking a lively discussion online.
Their point? The regional favorite known as “Superman ice cream” doesn’t taste like cookie dough or cake batter. Instead, it’s made up of three bright flavors—typically red (cherry or strawberry), blue (blue moon or raspberry), and yellow (lemon or vanilla). Each scoop delivers a fruity, candy-like burst of sweetness that’s long been beloved across parts of Michigan, Ohio, and Wisconsin.
While DQ’s new treat clearly borrows Superman’s signature blue color, it’s not a recreation of the original Midwestern dessert. Still, for most fans outside that region, this Blizzard will be their first Superman-themed ice cream experience—and a delicious one at that.
DQ’s Summer Menu Is Just Getting Started
In addition to the “Superman” Blizzard, Dairy Queen has already rolled out a full slate of returning fan-favorite Blizzards for the season. As of March 31, customers have been able to enjoy classics like the S’mores Blizzard, Confetti Cake Blizzard, and Cotton Candy Blizzard, alongside the brand-new Mixing Bowl Mashup Blizzard and Dipped Strawberry Cheesecake Blizzard.
But sweet treats aren’t the only thing on the menu. For DQ locations that also serve hot food, there are a couple of savory additions worth noting. The brand recently launched its Buffalo Sauced & Tossed Chicken Strip Basket, which includes spicy chicken strips tossed in tangy buffalo sauce, crispy fries, thick Texas toast, and your choice of dipping sauce. It’s a hearty, flavorful combo that complements DQ’s icy desserts with a spicy punch.
The $7 Cheeseburger Meal Deal Is Coming Back Soon
And there’s even more good news for fans of value meals. Starting June 23, Dairy Queen is bringing back its popular $7 Cheeseburger Meal Deal. The deal includes a full-size cheeseburger, a side of fries, a drink, and a sundae. Want to level it up? For just $2 more, customers can swap the sundae for any Blizzard on the menu—including the new Superman-themed one.
With so many exciting food collaborations and limited-time specials hitting fast food chains this summer, Dairy Queen is making it easier than ever to combine your love of pop culture with your favorite frozen indulgences. Whether you’re a diehard DC fan or just curious about new flavor combinations, this is one summer treat that’s worth the trip to your local DQ.
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