Burger King fans, get ready to mark your calendars. Starting July 15, the fast-food giant is giving its most iconic menu item a smoky summer twist. The BBQ Brisket Whopper is arriving nationwide, and if you’re a Whopper loyalist or just love barbecue, this might be your must-try sandwich of the season.
The Whopper Gets a Smoky Summer Makeover
The Whopper has always been Burger King’s crown jewel, but this latest launch promises to bring something bolder to the table. While the classic flame-grilled taste remains, this summer’s limited-edition Whopper will feature a layered build with cheese, crisp lettuce, fresh tomatoes, onions, and creamy mayo, combined with a special sweet, tangy sauce to add extra summer flair. It’s designed to deliver smoky, tender flavor in every bite while staying true to the sandwich’s signature flame-grilled base.
For those looking for a smaller option, the new flavor will also be available in a Whopper Jr. size, making it a perfect grab-and-go lunch or a smaller indulgence when you want a treat without overcommitting to a large burger.
Pricing is set to start at $7.99 for the regular Whopper and $4.79 for the Whopper Jr., making it an accessible, premium seasonal choice for your summer burger plans without stretching your wallet.
“Whopper by You”: How Fans Helped Create This Burger
This launch isn’t just another limited-time fast-food experiment—it’s also the official kickoff of Burger King’s “Whopper by You” initiative, a new program that invites customers to submit their dream Whopper creations for future limited releases. It’s part of Burger King’s promise to let customers “Have It Your Way,” taking fan ideas seriously while building community excitement around the brand’s most beloved menu item.
Burger King’s Chief Marketing Officer Joel Yashinsky shared that this summer Whopper launch was inspired directly by feedback and requests from Burger King fans across the country. “We’re excited to kick off the ‘Whopper by You’ platform with a flavor profile that our guests requested,” Yashinsky said in a press release. “We are very excited to answer with an overwhelming ‘You Rule.’”
If you’ve ever wished your ideal Whopper would hit the menu, now’s your chance to submit your vision to Burger King and potentially see it come to life in future limited-time drops.
Burger King’s Big Summer Moves
The launch of this limited Whopper is part of Burger King’s broader summer strategy to keep its menu fresh, fun, and engaging while offering seasonal excitement that keeps fans coming back. Just last month, the chain released dragon-themed menu items to coincide with the How to Train Your Dragon film release, reminding customers that Burger King knows how to tie in pop culture with its flame-grilled classics.
But the summer plans don’t stop with this new Whopper. Also launching on July 15, Burger King will bring back its fan-favorite Frozen Cotton Candy Cloud, a sweet, icy treat perfect for beating the heat. Pair it with your seasonal Whopper, and you’ve got a meal that feels like summer in every sip and bite, making it a perfect drive-thru treat for road trips, beach days, or a casual lunch on a hot afternoon.
Why This Launch Matters (and How to Get It)
Limited-time offerings have become a key strategy in the fast-food world, drawing attention while encouraging customers to visit before these exclusive items disappear. For Burger King, the new summer Whopper aims to stand out in a competitive burger market, offering a fresh flavor dimension while retaining what fans love most about the Whopper’s signature charbroiled taste.
If you want to be among the first to try it, you can find the new Whopper at participating Burger King locations nationwide starting July 15. While the company hasn’t revealed how long the limited-time Whopper will remain on the menu, these seasonal drops typically don’t stick around forever, making it wise to grab one early if you’re curious.
For those interested in shaping Burger King’s future, the “Whopper by You” initiative means you can go beyond taste-testing and help design what comes next. Whether your dream is a spicy jalapeño ranch Whopper, a loaded avocado bacon iteration, or something entirely unique, Burger King is putting the power in customers’ hands to pitch, shape, and inspire the future of its most iconic burger.
In a world where menu fatigue is real, Burger King’s summer moves show the brand is committed to keeping things exciting for its fans while letting them play a bigger role in what comes next.
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