McDonald’s has spoken—and Snack Wrap fans, it’s time to mark your calendars.
On April 15, 2025, the official @McDonalds X (formerly Twitter) account posted a cryptic but wildly exciting message:
“snack wraps 0x.14.2025”
It may look like a jumbled puzzle at first glance, but fans knew exactly what it meant. That tweet wasn’t just gibberish—it was a not-so-subtle teaser suggesting that Snack Wraps are returning in 2025.
While McDonald’s hasn’t provided any more details, the internet quickly exploded with speculation, anticipation, and full-on Snack Wrap celebration. After nearly a decade of being off the menu, this cult-favorite item might finally be making a comeback—and the excitement is real.
A Tweet Worth 1,000 Cravings
The format of the tweet—“0x.14.2025”—has many interpreting it as code for May 14, 2025 (a Wednesday, notably a common menu drop day for fast food promotions). Combined with the phrase “snack wraps,” it’s the clearest sign yet that McDonald’s is about to bring back one of its most beloved discontinued items.
Fans immediately jumped into decoding mode:
- “It’s happening. May 14. I’m screaming.”
- “McDonald’s better not be trolling us this time.”
- “I will cry if this is real.”
The tweet quickly racked up thousands of likes and shares, and it’s easy to see why. The Snack Wrap has achieved legendary status over the years—not just as a fast food item, but as a symbol of everything people miss about McDonald’s menus from the 2000s.
Why Snack Wraps Still Matter
Introduced in 2006, McDonald’s Snack Wraps featured crispy or grilled chicken, lettuce, shredded cheese, and ranch or honey mustard sauce—all tucked inside a warm flour tortilla. They were portable, customizable, and lighter than a typical burger, making them a popular option for on-the-go meals or snack-sized cravings.
Despite their popularity, McDonald’s discontinued the Snack Wrap in the U.S. in 2016. The official reason? They were too complicated and slow to assemble during busy service hours, which didn’t jive with the brand’s speed-focused kitchen model.
Since then, Snack Wraps have taken on a second life online. Fans have begged for their return in tweets, launched Change.org petitions, and created endless TikToks and memes proclaiming their love. It’s become one of the most-requested comeback items in McDonald’s history.
Signs of a Comeback
This isn’t the first time McDonald’s has teased the return of the Snack Wrap. Just days earlier, on April 10, the brand tweeted:
“ok i’ll bring back the snack wrap”
At the time, fans weren’t sure whether to laugh or believe it—but now, just five days later, the follow-up tweet adds serious weight. The timing, the structure, and the sudden tone shift from playful to cryptic feel like a coordinated launch tease, not just a joke.
Plus, McDonald’s has been on a roll with reviving fan favorites, including the McRib, Spicy McNuggets, and even Adult Happy Meals. With competitors like Wendy’s now offering their own wraps, the timing couldn’t be better for the original Snack Wrap to make a return.
What to Expect on May 14 (Maybe)
While the official confirmation is still pending, May 14 could bring:
- A limited-time re-release of the classic Snack Wrap
- New sauce or protein variations (think spicy chicken or plant-based options)
- A test-market launch in select locations before a nationwide rollout
Whatever form it takes, fans are ready—and judging by the online buzz, it’s likely to be one of McDonald’s most talked-about product returns in years.
McDonald’s didn’t say much—but it didn’t have to. With just one cryptic tweet, the fast-food giant has set the stage for what could be the most anticipated menu comeback of the decade. If you’re a Snack Wrap fan, consider this your official notice to get hyped (and maybe even clear your calendar).
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