Summer’s heating up early this year—courtesy of 7Up. The iconic citrus soda brand just rolled out a brand-new limited-edition flavor that promises to deliver endless summer vibes in every single sip. Meet 7Up Endless Summer Watermelon & Strawberry Soda, a fruity twist on the lemon-lime classic that’s ready to steal the spotlight at your next picnic, barbecue, or beach day.
The buzzworthy new flavor infuses the crisp, clean taste of 7Up with bold bursts of watermelon and strawberry, two fruits practically synonymous with summer. Whether you’re soaking up the sun or chilling in the shade, this fizzy fusion is designed to transport your tastebuds to a breezy, blissful place. And the best part? It’s available in both regular and zero-sugar varieties, so everyone can join the party—without the caffeine crash.
So What’s the Vibe?
Take one look at the packaging, and it’s clear 7Up had summer on the brain when they developed this release. The pink-and-blue color scheme practically screams “pool party,” with bold, beachy graphics that make these cans pop on store shelves. The soda itself pours out crystal clear (no artificial hues here) and delivers a refreshing balance of sweet fruitiness and citrus fizz—kind of like a watermelon-strawberry spritzer, only way easier to pop open.
According to early tasters, the watermelon flavor comes in smooth and juicy, while the strawberry rounds it out with a sweet, slightly tangy kick. But don’t worry—this isn’t a syrupy soda overload. Fans of classic 7Up will still recognize the clean citrus backbone beneath the added fruity flair.
And if you’re someone who likes to get creative in the kitchen (or behind the bar cart), Endless Summer offers endless potential. Think mocktails, mixers, punch bowls, or even fizzy fruit slushies. Imagine blending it with ice, a few fresh berries, and a splash of lime juice for a refreshing afternoon cooler. Or pouring it over sorbet for an easy float that’ll impress your guests. It’s a flavor designed for fun.
Where to Get Your Hands on It
Now for the tricky part: 7Up Endless Summer Watermelon & Strawberry Soda is currently exclusive to Kroger-owned stores. That means you’ll have to head to Kroger, Ralphs, King Soopers, Fred Meyer, Fry’s, or another one of Kroger’s many retail chains to snag a pack. It’s being sold in 12 oz. cans (12-pack) and 20 oz. bottles, depending on your location.
While the exclusive rollout limits access for some fans across the U.S., that hasn’t stopped the hype from building online. Social media users are already showing off their finds and sharing their glowing reviews. And with the buzz continuing to grow, there’s always a chance the flavor could expand into wider circulation if demand stays high.
Need help locating it? You can check availability online through Kroger’s website or mobile app, where both the regular and zero-sugar versions are listed. But be warned—like many seasonal sodas, this one won’t stick around forever.
Why This Flavor Works
7Up has always been known for its light, lemon-lime profile, and that crisp foundation pairs surprisingly well with the natural sweetness of watermelon and the punchy brightness of strawberry. Unlike heavier fruit sodas, which can be overly syrupy or artificial, this release stays true to 7Up’s refreshing, clear-soda roots, while still embracing the joy of summer fruit flavors.
Plus, it’s caffeine-free, so you can enjoy it any time of day without worrying about a buzz (or a crash). And the addition of a zero-sugar version means you don’t have to choose between indulgence and health-conscious sipping. That flexibility, along with the visual appeal and on-trend flavor combo, makes Endless Summer a strong contender for soda of the season.
There’s something about watermelon and strawberry that just feels right for summer—and 7Up clearly knows how to bottle that nostalgia. Whether you’re a longtime fan of the brand or just looking to shake up your soda routine, Endless Summer Watermelon & Strawberry is a limited-edition flavor worth trying while it’s hot. So if you’re lucky enough to live near a Kroger-owned store, now’s the time to stock up. Because once this flavor disappears, we can’t guarantee it’ll be back next year. But for now, we’ll be cracking open a can, soaking up the sunshine, and toasting to a summer that tastes as good as it feels.
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