There’s magic in the candy aisle—and no, you’re not under a spell. Haribo has just dropped three brand-new gummy packs inspired by none other than the Harry Potter universe, and fans are absolutely enchanted.
Known for their iconic Goldbears and chewy fruit flavors, Haribo has teamed up with Warner Bros. to launch a limited-edition collection that celebrates the magic, nostalgia, and whimsy of J.K. Rowling’s Wizarding World.
Whether you’re a Gryffindor loyalist or just a gummy connoisseur, these new treats might be your next sweet obsession.
The Magical Trio: What’s in the Bags?
Haribo’s Harry Potter gummy collection features three themed packs, each named after one of the series’ core characters. Every bag contains a unique mix of fruity, magical shapes and flavors designed to reflect the personality of the character it represents.
1. Harry Potter Gummy Mix
This pack pays homage to the Boy Who Lived himself, and yes—it includes gummies shaped like Harry and his loyal snowy owl, Hedwig. But the magic doesn’t stop there. You’ll also find whimsical shapes like broomsticks, glasses, and lightning bolts, all crafted in bold, fruity flavors like cherry, blackcurrant, and strawberry.
Fan-favorite addition: a caramel-flavored gummy inspired by the frothy sweetness of Butterbeer. It’s a surprisingly rich twist for a gummy, and reviewers have been calling it “a sweet surprise in every bite.”
2. Hermione Granger Gummy Mix
Smart, strong, and always prepared, Hermione’s pack reflects her vibrant, intelligent spirit. The standout gummies in this mix include her cat Crookshanks, potion bottles, and even spell books. The flavors lean a little more sophisticated, with lemon sorbet, peach, and green apple taking center stage.
The lemon sorbet in particular has garnered rave reviews online, with fans calling it “unexpectedly refreshing” and “the perfect citrusy counterpoint to the richer Butterbeer notes.”
3. Ron Weasley Gummy Mix
Ron’s bag is full of charm—and a touch of mischief. Shapes include Ron, his scruffy pet rat Scabbers, and sweets straight from the Weasleys’ joke shop (think jellybean-shaped gummies and fizzing sherbet-inspired bites). Expect raspberry, orange, and a tangy sour cherry that gives the pack a playful punch.
Some fans have joked that the sour cherry gummy “tastes like Ron just accidentally cast the wrong spell—and it’s delicious.”
Where to Find Them
These limited-edition Harry Potter gummies are now available at major national retailers including Target, Walmart, and select grocery chains. Online candy stores and fan merch retailers are also starting to stock them, but be warned—they’re already flying off the shelves faster than a Golden Snitch.
Each bag retails for around $2.50–$3.50 depending on the store, making them an affordable way to bring a bit of Hogwarts into your day.
A Treat for Fans of All Ages
Haribo’s new launch is more than just a fun candy gimmick—it’s a thoughtful collaboration that taps into the deep nostalgia and emotional connection fans have with the Harry Potter series. The flavors are surprisingly diverse, the designs are detailed and recognizable, and the packaging itself is beautifully themed, featuring house colors and icons that will make any fan want to collect all three.
And the internet? It’s loving every bite. Social media is full of unboxings, TikTok taste tests, and fan reviews, with one user writing, “I bought them for the novelty, but they’re honestly some of the best gummies I’ve had in a while.”
Others are applauding Haribo for going beyond simple rebranding. “They didn’t just slap Harry’s face on a bag of Goldbears,” one reviewer said. “Each mix is genuinely different, and the flavors actually match the characters’ vibes.”
Will There Be More?
While Haribo hasn’t confirmed additional character-themed packs, fans are already speculating about possible future drops—perhaps a Dumbledore mix with lemon drop flavors or a Draco Malfoy edition full of sour gummies and green apple tones. For now, though, this trio of Harry, Hermione, and Ron is casting plenty of sweet spells all on its own.
So if you’re a candy lover, a Potterhead, or both, it might be time to head to your local store and grab a few bags before they vanish.
Because when magic tastes this good, even Muggles can’t resist.
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